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Sara is one of those super heroines of the 21st century: entrepreneur and full-time mom. After many years travelling for the fashion industry and with the arrival of her third child, she began his personal project. Etoile no5 was born as a blog where you can share all your knowledge and interests but it has become much more. It is an online shop based on a collaborative economy and sells, upon request, a wide variety of products. From interior design and decoration, to fashion and even baby stuff; all made by local artisans. The best reward after the relentless dedication behind the blog is, undoubtedly, the satisfaction of clients.

Interviewer: SLOWKIND Photographer: ELI APEZTEGUIA
MH

Sara, tell us a little about yourself.

SL

I am curious and restless by nature, with an open mind thanks to having lived in different cities around the world. I love travelling and filling my head with memories. I think my great hobby is to dive on the internet, I am an expert tracker and I find it fascinating to find everything with a single click! My wardrobes are arranged millimetrically but my laptop is not. I would never have imagined having a large family and I give great importance to nutrition. I’m very happy and feel really lucky because I do what I like and I enjoy it with the people I love the most.

MH

What is Etoile no.5?

SL

I’ve always worked in fashion, working for Zara and Mango as Category Manager. Those years marked my strong inclination for aesthetics. Then I worked at Privalia online. A few years ago, and with the hope of being able to better balance maternity and work, I decided to set up my own online business: Etoile no.5. An online store where we sell unique and hand made products for moms and kids. The designs are made exclusively for us, they can’t be found anywhere else. We have clients from all corners who have been faithful to our bag collection for years, and that motivates us a lot. An important part of our website is also our blog, where I write, alongside other expert bloggers, very interesting articles on fashion, decoration, nutrition, travel and children. We also have a section where we interview other moms who inspire us. We are a team of women that started being strangers and now we are all good friends.

MH

How is your daily routine?

SL

I am a from Madrid but have a Catalan heart. My day to day is to race against time from the office to the studio and later in the afternoon going after my children, school and extracurriculars. Now, I always carry with me my laptop to never waste time. When that I can, I try to go everywhere with my bike, it relaxes me and the city is increasingly adapting to bikes.

MH

What is your favorite place to go with your children?

SL

The weekends we stay in Barcelona, I really like going to Born with them. Stroll around and make “cool plans” as they say. There are workshops and special art exhibitions curated for children. I love this part of the city because it always surprises you, one day you find a farmer’s market, another day a puppet show or a jazz concert… this city is wonderful!

MH

If you only had one day to visit Barcelona, what would you not miss?

SL

I would start early and go to Barceloneta, the atmosphere and the light by the sea front at that time are great. Then a good natural and original breakfast at “Brunch & Cake by the sea”. I would continue through the Born district, to simply get lost. Visit the cathedral and walk through the alleyways, go people watching and enjoy the good weather. I would then take the subway, visit Casa Batlló have lunch in Pseo de Gracia at “Mordisco”, which I love. In the afternoon a must see is the Sagrada Familia, it is simply breathtaking and no one can leave the city without seeing this ode to architecture. And what do you think about a Puccini opera session at Liceo? If you still have time, this is also a must. To finish the day, I would go for dinner to the new Japanese and Peruvian fusion restaurant “Big Kokka”, it’s a ten.

We want to thank Sara López for the time she has spent in this interview. You can know more about her and her work by visiting her online store etoileno5.com.

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