Marc, how would you define AOO?
Marc Morro, one of the founders of AOO, defines himself as a furniture manufacturer and his pieces, like himself, convey a honest, easy, comfortable and versatile language. The day-to-day beauty and simplicity of things are subtleties that are breathed in along with the scent of wood as you enter Marc's house. He opens the doors of his house/workshop in Poblenou and welcomes us as if we had known each other forever.
AOO is a small furniture company, founded by Oriol Villar and myself. We like making everything here, it’s what makes sense: whether made by ourselves, our artisans or small local industrialists. We try, through our collection and our customized projects, to make our pieces as ordinary, functional, easy and anonymous as possible. We don’t want to be associated only with wood, but it is true that it’s our main material for several reasons: we could talk about its smell, its warmth, and a long list of other characteristics (all true, by the way). But in our case it is mainly because wood is an easy material, it has a perfect scale for the human being to work with it and it is, above all, the most variable and adaptable material that the human being can find directly in nature.
Which 3 words would explain your work as a designer?
I will tell you 3 things that I would like my work to explain, if they explain it or not, I am no longer the one to say it.
Austere, easy and honest.
Do you have a favorite piece?
I have many favorite pieces. The Nintendo Switch for example is awesome.
Despite living in Poblenou, AOO is located on Seneca Street. Why, what is special about this area so that you have decided to open the store there?
More than a decision, it was an opportunity. Four years ago we were looking for a place to put our showroom and studio and that place appeared and it seemed good to adapt to it. But we have in our mind the idea of looking for a bigger place, and maybe remote, where we can have workshop, studio, store and showroom all together, because now with everything scattered is a bit messy from time to time.
Where and with who would you like to meet for coffee?
Well now I’m reading the biography of Yvon Chouinard, founder of Patagonia. I’ve only read a quarter of the book but I think it’s one of the most amazing people I’ve seen (well, read), so I’d be happy to have a coffee with him. We would go to Nomad, and order a coffee to go…
What is your favorite corner of the city?
I don’t have an only one, but one for example would be my tennis club in Montjuic, Pompeia.
We want to thank Marc Morro for the time he has dedicated for this interview. You can learn more about Marc and his work at AOO.
c/ Sèneca, 8