Alba, tell us what you do and what your job consists of.
Alba Yáñez, together with her husband Khaled Abbas and best friend Juaniyo Navazza, is the face behind the platform and gastronomic communication agency Plateselector. Foodie, with an impeccable taste for style and mother of a son, Alba has just arrived from a family trip to Peru, where they have been able to enjoy and immerse themselves in a cuisine and culture that is more than inspiring.
I am a member and CEO of Plateselector, my job is to manage client accounts, manage the art direction of shootings, organize events, help in the production of videos, make announcements, etc. We have new projects every day and this is what I love of my work!
How did the idea of creating Plateselector arise?
Plateselector is a gastronomic platform, born on Wednesday, April 3, 2013 in Barcelona, with the intention of showing the most attractive aspects of Spanish cuisine. From restaurants, bars, cocktail bars, hotels, shops, markets, wineries, vineyards and farms. We are interested in any establishment that serves food, especially if they have a history or a respect for the environment and consumer health. Plateselector is a product of PSWorks (our gastronomy communication agency). When we started there was still no gastronomic boom as there is today, in fact, there were few foodie instagrammers. We try to convey criteria, great aesthetics, personality, with an original touch and, above all, a positive policy. We are three partners: my husband, Khaled Abbas, and my best friend, Juaniyo Navaza, each one with our personality and nature. Also, we are lucky to have a great team of 16 people, of which we are very proud.
What is your favorite market in the city?
I really like the result of Mercat del Ninot’s redesign, although I also love the Sagrada Familia and Santa Caterina (Born) markets. In fact, we love markets so much that last year we organized a festival called “Nit de mercats” (market night), where we opened three markets the same night, with concerts, exhibitions and food.
Which is your favorite cookbook?
So many! I am fascinated by Ottolenghi’s books, his recipes are fantastic and he explains them in a very simple way, Plenty and Jerusalem would be my favorites.
I also like Mina Holland’s Mamma book, which talks about the bond and comfort in your mother’s food.
What do you usually do when you’re not working?
Make a thousand plans with my baby, my husband, my friends, my family… what we like most is traveling and eating, I am lucky to have a mother and brother who are cooks. Now we have just returned from Peru and we have tried incredible things, the Peruvian gastronomy has no end and we loved climbing to Machu Pichu with Tarek!
We want to thank Alba, Khaled y Tarek the time spent for this interview. You can know more about Plateselector at plateselector.com.